Casual Apparel

This is your chance to wear a better story. Made from 100% recycled and/or organic content, our casual apparel products will help you define your resilient lifestyle.


Our home furnishing items are built to last. They are more than products, they are stories. They are stories that begin with life-changing opportunity in Appalachia and conclude their planet-saving journey in your living room.

Support your

These are crazy times we live in. It’s more important than ever to take care of ourselves. These products are 100% locally sourced by Appalachian entrepreneurs. They incorporate organic and sustainable materials wherever possible. These products are made with love and you will feel it with every drop.

Triple Bottom

We have a triple bottom line, meaning we are equally focused on improving our community, bettering our planet, and achieving profitability.

Mountain Mindful is a social enterprise headquartered in southern West Virginia. We hire people who face barriers to employment (such as Substance Use Disorder or former Coal-Economy workers) to create socially and environmentally sustainable products. Both beautiful and resilient, our creations help you define the kind of authentic, mindful life you seek to live amidst the chaos of this world. 


Every piece makes a difference

In a world of fast furniture and fast fashion, we wanted to slow down and create unique, quality items that will last.

Each shirt you buy from us keeps up to 6 plastic bottles out of the landfill.

Each pound of wood product you purchase is a pound of an abandoned building that would
have otherwise been wasted in a landfill.



Lifestyle products

In Appalachia, we love to work with our hands and create. Our products have soul and character. These are pieces you can pass down to your grandchildren.

Our original designs and hand-crafted care will ensure your new lifestyle products define the vibe you're going for.

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Limited time only

Mountain Mindful Earth Day Shirt
This is your chance to wear a better story. Celebrate our launch by picking up your very own Mountain Mindful Earth Day shirt!
Get one today

100% Reclaimed Wood

Desktop Planter
We’ve eased each edge and sanded the wood by hand just enough, so our products are gentle to the touch but still tell the story of where they’ve been. Our eco-friendly, hand-rubbed oil finish protects and accentuates the wood grains natural beauty.
Learn more

good horse scents

Farmer's market soap
Self care products just like this one are locally sourced by Appalachian entrepreneurs.
Check it out